Abby thrives at the edge of what’s next. Whether it’s re-engineering fragrance for the skin, producing award-winning media, or advising brands, retailers and founders on bold new concepts, her gift lies in spotting white space and building it into the next big category.

 

As CEO & Co-Founder of Scentinvent™ Technologies, she has redefined how fragrance is worn and experienced from clean, alcohol-free, skin-loving formats to new technologies and delivery systems that merge skincare, scent, and self-expression. Partnering with world-class companies across prestige, masstige, and mass markets, Abby builds products and platforms that open white space, drive revenue, and set global trends.

 

Her innovations extend beyond fragrance, encompassing brand storytelling, media formats, and consumer experiences designed for today’s screen-driven, travel-ready lifestyles. Whether launching a disruptive fragrance collection, producing cultural content, or guiding a company from startup to acquisition, Abby fuses creativity with strategy to shape what’s new and next.
 

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