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Being a Serial Entrepreneur is not a job, it’s a lifestyle.

--- Abby

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ABBY WALLACH is a celebrated beauty and media entrepreneur known for her visionary creativity and business acumen. Throughout her career, she has captivated audiences and consumers alike with groundbreaking experiences, innovative products, and  productions.

At present, Abby is spearheading Scentinvent™ Technologies, a female founded incubator, innovation and licensing business that has re-imagined the way consumers wear scent through its unique alcohol-free, clean, skin-safe formulations partnered with portable delivery systems. These transformative innovations offer a fresh perspective on how fragrance and scent is experienced for the modern day and social savvy consumer. 

Under Abby's visionary leadership, Sparti Scents®, burst onto the scene as a joyous, and celebratory brand, making its debut in nearly 1800 Walmart stores nationwide in April 2022. The brand's success led to an exciting licensing partnership with Scent Beauty, further solidifying its position as a coveted addition to their designer fragrance portfolio. Most recently, Sparti Scents® has ventured onto the global stage through a dynamic partnership with Amazon, one of the world's most influential e-commerce giants. 

"Abby's passion for fragrance and beauty combined with her deep media and digital expertise and passion to innovate a new fragrance experience is a game-changer!”


CEO, Bona Fide Beauty Lab, 
Home Court, Advisory Board, The Center, Executive Board
Former President/CEO LVMH Beauty and Christian Dior Couture North America 

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