Abby Wallach is a seasoned strategist with a sharp eye on global trends  and a proven track record of creating them. Her expertise spans beauty, fragrance, media, and consumer innovation, supported by an extensive network of founders, executives, investors, and retailers. She provides strategic counsel and visionary leadership to startups, private equity funds, venture-backed companies, and global corporations seeking to unlock growth and capture new opportunities.

Recognized for her ability to uncover white space and shape it into the next cultural movement, Abby guides businesses from early incubation through scale and acquisition. With deep expertise in brand development, IP licensing, innovation-to-shelf, and global expansion, she helps companies refine positioning, strengthen pipelines, and accelerate growth.

Her advisory work bridges both creative and commercial impact. She partners with investors to evaluate brand equity, innovation pipelines, and scalability, while also counseling global companies on bringing next-generation products to market and navigating shifts in consumer behavior.

Currently, Abby advises Timothy Han / Edition (Imprint Parfum), a London-based luxury fragrance brand inspired by literature, and Social 4 The Win, a TikTok-first consultancy and event platform.