
Innovator. Storyteller. Category Creator.
Award Winning Beauty & Media Entrepreneur

In business, storytelling is the cornerstone of success. I believe in the power of narratives to inspire and drive meaningful change.
—Abby
As Head of Abby Wallach Productions (AWP), Abby is redefining content creation at the intersection of entertainment, culture, and technology. AWP develops scripted television, digital series, podcasts, and immersive formats that don’t just entertain - they inspire, spark conversation, and drive cultural change.
Abby has consistently been ahead of the curve, launching BeautifulStranger.tv, one of the first content-commerce platforms, long before influencer marketing or shoppable video became mainstream. She pioneered a model that fused storytelling, technology, and commerce — setting the stage for the media landscape we know today.
Her portfolio includes the People’s Choice Award - nominated podcast Finding Beautiful Stranger, a 12-episode journey into entrepreneurship and reinvention that earned over three million fan votes. She also co-hosted the acclaimed industry podcast Beauty Is Your Business, where she interviewed CEOs, founders, and innovators shaping the future of beauty, technology, and culture.
Earlier in her career, Abby served as Executive Producer at Nederlander Television & Film and held an executive role at Showtime Networks, producing live events and specials. These experiences gave her the foundation and foresight to consistently deliver category-defining projects that bridge artistry, commerce, and innovation.
CULTURAL ARCHITECT
Story-Driven Commerce
Crafting narratives that seamlessly merge content, culture, and consumer engagement
Cross-Platform Development
Creating scripted television, digital series, podcasts, and immersive formats
Content-Commerce Innovation
Pioneering early models of shoppable video and influencer-driven storytelling
Cultural Trendspotting
Anticipating shifts in entertainment, beauty, and technology to stay ahead of the curve
Audience Engagement
Building communities through inspiring stories that spark conversation and cultural change